Have you ever noticed that people are really loyal to their favorite coffee brand? Dunkin’ Donuts, Tim Horton’s, or Starbucks… some people get completely offended at the thought of drinking coffee that isn’t their preference.
I’m one of them! I love Starbucks, and my Twitter bio even says so. But what’s really weird is that in a taste test, I probably couldn’t tell the difference. So what makes Starbucks so much better, in my opinion?
Starbucks is a Millennial business
With the smartphone revolution, it’s interesting to see which businesses can adapt to the changing times the fastest, and the clear answer to me is Starbucks. With its mobile app, I can stay completely connected to my coffee habbit.
It starts with the Rewards Program.
With Starbucks, each time I buy a drink I get a star. After 30 stars, I’ll be upgraded to Gold Level, entitling me to a free drink after each 15 stars that I collect, as well as a personalized reward card with my name on it. How cool is that?
It continues with the Rewards Card.
From my mobile app, I can:
Add money to my card from anywhere.
View the balance on my card
View my card’s recent transactions
That brings me to the best part… Paying for drinks using my smartphone.
Last week I walked up to a Starbucks counter, ordered a drink, and paid for it by holding my phone up to a scanner. Again, how cool is that?
It makes me wonder if one day we will ever need to carry a wallet. Isn’t it conceivable that we all have credit card apps on our phone that we can use the same way that we use the physical cards themselves?
Who knows if it will ever get that far, but what is certain is that Starbucks is a pioneer in this respect. And who wants to be on the tail end of changing times? I don’t know about you, but I think everyone from my generation has an obsession with discovering new things first.
The Starbucks mobile app has plenty of other cool features, too. I can locate stores, send eGifts, browse menus, and even apply for a job.
Tim Hortons, in their defense, does have a mobile app. However, all it can really be used for is checking the balance of a card, finding stores, and browsing nutrition info. It certainly can’t be used to pay for purchases or add money to a card.
Dunkin’ Donuts doesn’t even have a mobile app yet.
When I go to Starbucks, I feel like I’m part of a larger community… Not just a consumer. I’m loyal. I feel like I’m using the newest and latest technology, and I’ve just hopped onto a bandwagon that most businesses won’t take out of the garage for a few more years.
Why are you loyal to your coffee? Are they doing something that Starbucks isn’t?