Since the introduction of Facebook’s Timeline, one of the more eye-catching changes is the addition of the Cover Photo. After all, it’s a lot of space, and it’s at the top of a given page. In other words, prime real estate!
If you’re anything like me, you have wondered why marketers haven’t used that space more to their advantage. I mean, sure, I’ve seen some great graphics, representative images, and things of the nature.
But I’ve never seen a page use the Cover Photo in more of a content-laden way. No special deals or offers, no contests for fans, and no real calls to action.
Today, I stumbled upon the reason I haven’t seen enough of this:
I see regular updates from the Buffalo Bills on Facebook, and they’re pretty good social marketers, from what I can tell. Therefore, I’m not sure whether or not this is a mistake and oversight on their part, or if they are just challenging Facebook’s policing efforts.
Regardless, I’m very interested to see how long that Cover Photo lasts under the watch of Zuckerberg & Co.!
Have you seen any other Cover Photos that don’t follow official guidelines?