No One Cares About The Stories They’re Not In

 

“No one cares about the stories they’re not in.”

Matt Nathanson’s new album was released today. Appealing to the true public relations junkie within me, the above was my favorite line after the first listen.

Although he probably didn’t mean it this way, the line should resonate with all PR professionals. We’re in the business of telling stories on behalf of organizations – stories that people are going to want to hear. But who cares about stories that they aren’t a part of?

Everyone’s a character. It’s our job to put them into the story.

 

 

 

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About Jim Mignano

Jim Mignano is a young professional practicing and learning Public Relations in Rochester, NY. He is passionate about the possibilities that digital media provide and loves utilizing new platforms for a variety of functions. James' blog is about people and the technology they use. It's about communication and persuasion... the old and the new ways of doing things... the struggle between sticking to the tried, true recipes and experimenting with intuitive, innovative ideas. It's an extension and reflection of James himself: the convergence of ambition & ability.
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