Category Archives: Advertising

No Wonder They Call David Ogilvy the Father of Advertising

In 2002, the Tampa Bay Buccaneers faced the Oakland Raiders in Superbowl XXXVII. Aside from being the first time I legitimately watched the biggest game of the NFL season, it was also the first time I paid close attention to … Continue reading

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Advertisers Shine at The Oscars

In the advertising world, the Superbowl is (obviously) viewed as the biggest day of the year. On no other day do commercials receive so much buzz as they do during the Superbowl. Commercials during the Superbowl are extremely targeted. Additionally, … Continue reading

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Captain Morgan steps into the Black

I recently saw a commercial that I just had to put a little spotlight on. It’s for a new Captain Morgan product –¬†Captain Morgan Black.

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Down with the King! … And the rest of the company.

I have to be honest for a second. Burger King’s entire strategy when it comes to marketing ¬†has always really bothered me. It seems like this company repeatedly makes very questionable decisions.   Remember this thing? Burger King used this … Continue reading

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