Category Archives: Marketing

3 PR Lessons from Jay Z and Kanye West

I’m a big fan of rap & hip-hop music, and this summer has featured a number of huge releases from some of my favorite artists. Two that received the most buzz, at least in the mainstream media, were Kanye West’s … Continue reading

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Creating Viral Campaigns With Twibbon

  On behalf of the American Red Cross, I’ve been using Twibbon for the first time to rally support for a series of blood drives that will (hopefully) set new records and cumulatively collect over 1003 units of blood – … Continue reading

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Constitutive Rhetoric to Recruit Faith

While enjoying a particularly meaningful church service on this Palm Sunday, I had a bright moment of clarity that presented itself to me in almost tangible form. I did not see God, though. On the contrary, my realization is one … Continue reading

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Starbucks and Crown Royal face America’s issues head-on

Today at work, I was lucky enough to notice two eye-catching stories on Twitter. Both involve a national brand using some outstide-the-box marketing strategies. And, both campaigns make me love the brands even more.

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